Columbus Equipment Company has been recognized as one of Morbark’s most outstanding dealers for 2018, reaching Gold Tier dealer status for the first time.
The award is based on far more than just sales volume. Most importantly, it recognizes the effort and investment towards providing exceptional customer service.
“Our customers’ success is Morbark’s success, and our dealers, like Columbus Equipment Company, are integral to helping our customers succeed,” said Chris Edmonds, Morbark’s regional sales manager.
“Columbus Equipment provides more than just our high-performance equipment; they give our customers local knowledge and support to help them grow and maintain their businesses.”
The award comes a year after Columbus Equipment Company realigned the Environmental Division, adding personnel and creating a structure that gives both
forestry and aggregate customers dedicated sales specialists, product specialists, and parts and product support specialists. The division also has two dedicated field service techs and two dedicated shop techs.
“The new divisional structure allows us to focus on a customer’s specific needs and provide value and the care required when they need it most,” said Mark DiSalvo, manager of the Environmental Division.
The division has also increased sales and rental inventory of Morbark equipment. “That has paid off for our customers, because when they need equipment, it’s available,” DiSalvo said.
In determining which dealers qualify for Gold Tier status, Morbark reviews and scores dealers on customer service, equipment and parts sales, service and warranty processes, business plan, marketing efforts, and other factors. The manufacturer looks for dealers with a commitment to continuous improvement that reflects Morbark’s non-stop efforts toward creating the best grinders in the market.
“Our dealers go through a rigorous review process,” Edmonds said. “We’re honored to recognize Columbus Equipment Company for their commitment to consistent and continuous improvement. They are the best of the best—literally—having achieved the highest overall review score among our selected Gold Dealers.”
“Morbark is a dynamic partner that continues to be a leader in this marketplace. They listen to customers and dealers and make changes to their equipment to be sure it meets and exceeds customer needs,” DiSalvo said. “Morbark’s training and dealer development efforts are second to none, and the standards they hold us to pave the way to our and our customers’ success.”